Transcript of Sinders Sisters Podcast
E10: What we wish we'd known: the Chicago Bridal Market
In this episode, we explore the essentials of preparing for a bustling bridal market, specifically focusing on a major hub like Chicago. Whether you are selling wedding gowns, working as a wedding planner, or planning your own big day as a bride-to-be, you'll learn the insider tips and strategies for navigating the vast array of options, from choosing the right vendors to dedicating the proper materials for your customers. We'll cover what to bring, key questions to ask, and how to make the most of your visits to bridal salons and expos. Join us as we equip you with everything you need to know to ensure a successful and enjoyable wedding industry experience in the Windy City. Tune in to transform stress into excitement with expert advice and firsthand insights!
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Stacey
On today's podcast.
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Meghan
We actually talk about business. Yes, we're going to go. We're talking about Bridal Market on this podcast. So we went to the battle market, chose dresses for the store. We're talking about the ins and outs of things that we should know. We should things we should have known, the things the newbies should know.
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Stacey
Yeah, like it's going to be a good one.
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Stacey
Welcome to The Chronicles of Caffeine and Ambition, hosted by the Sinders Sisters. I'm Stacey.
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Meghan
And I'm Megan, and what we are here to do on our podcast is tell you about business, life, families. Essentially everything that we do. We want to share with you because we have a lot of self-confidence. We've learned a lot of self-confidence over the years. We sure have, and we want to share that with you. We want to show you how.
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Meghan
Let's do this.
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Meghan
All right. And we've talked about travel a whole lot because we love traveling. And our last piece of travel was, for work. So let's debrief that because we actually had some good takeaways that were business related.
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Stacey
We were in Chicago.
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Meghan
Good start to the debrief
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Stacey
Where we where were we? So we were in Chicago for bridal. there's lots of hubs that you can go to. And they do like essentially a trade fair, like a show with all the wedding gowns and the bridesmaids and other accessories and all that stuff. So one of them, Chicago, there's one in New York. we've been to the one in Barcelona.
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Stacey
I know there's a I'm sure there's another.
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Meghan
There's a ton of others. There's Paris, there's Atlanta, there's like, there's a whole bunch of them. They did Vegas for a while. We joked about going to that once.
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Stacey
Yeah, definitely.
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Meghan
Essentially, we just look at it as reasons to travel, that it does have a purpose.
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Stacey
I'm totally okay with. Yeah, we were in Chicago and it was, it's so different traveling for business, even though we try and fit pleasure things in. Except for this time we didn't really. We actually spent majority of the time at the show.
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Meghan
We did. I mean, there was so much to see, but we had specific purposes. We went this time, one, to show the girls what it's like to buy at a market. Yes. so that they can do it without us, but also to pick up new designers. So seeing them in person is so important at that point, because we don't know what their construction is like and we don't know about them.
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Meghan
We don't know the ropes, we don't know anything about them. So it's like a fact finding mission. Totally. And to see the dresses in person. But I mean, there are so many things to choose from, like the first year that we went. Do you remember the first year that we went to Chicago because it was the first market we'd ever been to?
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Stacey
Yeah, it was like overwhelming.
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Meghan
Overwhelming, like so much to see. And how do you differentiate? And that's sort of what I started thinking because we love talking about our travels. We love traveling, but we do this for us all for a purpose, even though we do try to make it fun. but if we had gone back, if we could go back and know the things that we know now, like what should we tell people about being prepared for business travel with a purpose, especially to bridal markets?
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Meghan
Because we did meet one of the other ladies that is near in Ottawa who has a shop, and at the end of the trip, like her, she was overwhelmed, she was overwhelmed.
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Stacey
I think we probably so looked overwhelmed.
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Meghan
It was we may have looked overwhelmed it.
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Stacey
Oh my gosh. Yeah. Remembering your brand and remembering your bride. I think are big things. Our standard for dresses themselves is very high. If for I mean, for me, the biggest thing like if you don't fit well into the brand and what we look for in quality, then it's not going to work. which a few of the designers just were not up to par as to what we like in a wedding gown.
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Meghan
I think there's a fantastic point. Like, both of those are great points. Yes, you have to know who you're serving. You have to have your, like, your pinpoint on who your bride is. Because if you can't bring in the dresses that she wants to see, then you're not getting anywhere. Exactly. But that is a great point, because knowing how we need to be represented and what quality is a huge thing for us.
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Meghan
So we look for quality, which is why we want to touch the dresses, feel the dresses, see the construction, see the fabrics. It makes a big difference to us in our business because of the way that we think of things. It makes a big difference if a designer changes a fabric. Yeah, or changes a color.
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Stacey
Oh my gosh. Totally. And to see it's like during Covid and we had to pick everything through a computer screen or on a book or something like that, and looking at it, and everyone even knows, like when you're going through Pinterest and you're a new bride and you're looking at all these dresses and they come in colors underneath the lace, which is generally ivory.
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Stacey
Well, that color is not actually the color that it is when you come and see it at the shop, because I mean, the computer screen, everyone's is different. And so it all comes out differently. So the same with when we look at dresses to buy them. I need to go look at them. I need to touch them like you said.
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Stacey
Like if we go and put somebody who is a size 20 in a dress and the boning isn't there, or the construction on the inside isn't there, it's not going to hold you up, and it's not going to look the same as what it does in a picture. So that's why we need to touch them. That's why we need to see them.
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Stacey
and that's why construction and everything is really important. And also just our background too, I think in sewing and in the amount of years that we did alterations on wedding gowns, looking inside some of them is disgusting.
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Meghan
I do remember when we used to do bridesmaids dresses. This was before when we did them for a couple of years when we owned the business. But even when we were just doing the alterations and we didn't own the actual, wedding gown portion of it, we would do the alterations on bridesmaids and opening them up to see the insides of them, and the thread colors were all different.
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Meghan
Like, if you're working on a blue dress, you've got pink thread in there. The themes are all over the place, like seeing that you're right, it has jaded us in one way and trained us really well in another way, through seeing the insides and seeing the construction. Because essentially, if you're going to take care of the way that you make a dress, then you care about your product, correct.
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Meghan
We want you to care about the product that you're selling us, because we very much care about the product that we are selling to our brides. Correct. So your second point is like knowing our market. So it goes for any business really, because if you have a product that people are or a service that people are coming to you for, you need to know who those people are.
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Meghan
Why do people come to us? And I would say one of the reasons is because we care about quality. So what is so important to us that we give you something that is quality, we give you service that is quality. We're very particular. We need to have that in mind when we see the dresses as well. We go to this market and I can't even fathom how many dresses were there.
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Stacey
I wouldn't even be able to begin to tell you.
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Meghan
Thousand. I don't like insane insanity. Absolute insanity of how many white dresses we could look at or like marginally colored dresses we could look at that would fit into the wedding gown area. So we have to know who our bride is and who we draw.
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Stacey
Correct.
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Meghan
Who's attracted to us?
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Stacey
Correct. Yeah.
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Meghan
So those are the reasons that we go where we wanted to talk about two is like this other shop that we saw, and we saw one of one of the girls that we know in our area, who also runs a bridal boutique, and seeing her at the beginning and the excitement and we're feeling these feelings. I'm not saying that she's the only one like, we're excited.
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Meghan
This is fun seeing all the things. It's incredible. Absolutely. But this is our first time. So it was reminiscent for me of the first time that we went, or even the first time that we went to Barcelona, which was not our first show. No, but very different.
00:07:01:18 - 00:07:13:15
Stacey
Yeah, that was even more vendors there, more designers, more like even gala gowns, more everything. And the room, the showroom itself was big. That was crazy on another crazy level. And more people.
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Meghan
Yeah, a lot more people on my people. And then seeing this other woman at the end of the show. And I agree with you, we probably look the same because it's not like we sleep well through these things either but the look on everyone's face is just, yeah, overwhelm. You're overdone and you've seen so many things, but one of the aspects that she touched on when we saw her at the airport in the end is, I don't even know what I saw.
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Meghan
I don't even know what I bought.
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Meghan
And I.
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Stacey
Remember the feeling.
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Meghan
Been there, done that.
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Yeah, I know that.
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Meghan
Which is why it's so important. You're right. It's going so important that you have to have, like your bride in mind, in your brand, in mind. But also it's, it's not a warning. I'm not thinking of the right term, but if you go in unprepared, the job of the people at the market is to sell to you.
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Stacey
Correct.
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Meghan
They're trying to get you to buy their brand. They're trying to get you to buy their dresses. Yeah, they are sales people, business people. So if you're not prepared, then you very well might end up with buying.
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Stacey
A bunch of dresses. You don't know what you just bought and made, and we've done it so honestly. Yeah, I mean, it took us three days and we didn't even look at all the brands that were there. because, I mean, there was even a, there's a part to where we can't like, some people have exclusivity on certain brands, so we can't even pick up some of the brands that were there, which is great in a way, because then you're just like, I'm not even look at those.
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Stacey
I'm not even looking. I'm just I can walk past that booth and not even think about it. That's great. Other than, I mean, you look to see what is trending for the season because every designer has similar looks. So you're like, what's trending this season? What is everybody have? And I'd be like, the only reason we look at everybody's booth.
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Stacey
But I mean most time we can just bypass them and it's much easier. Oh my brain don't have to shop that in there too.
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Meghan
It is much easier. But I agree. I found it incredible to look at the edges of every booth and then see what the similarities were, because like seeing what the next fashions are as far as the bridal industry has decided what the fashions are for the next years old. Yeah. Seeing replications of it in almost every known brand.
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Meghan
Yeah, was very interesting because we haven't done this show. We didn't go through the pandemic. It's probably been 4 or 5 years since we did a market.
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Stacey
But yeah, you're right, it's been a while.
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Meghan
So we haven't been in this like this hub, this insanity of business buying of like buying wedding gowns for the shop. Yeah, we have done it all online. Or they come to us or we go to them or whatever, but it's always like a one off. We've never seen all of them in one place. No, exactly. For quite some time.
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Meghan
Yeah. So seeing the trend and seeing the similarities in the fabrics and in the styles was very cool.
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Stacey
Yeah, I agree.
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Meghan
And very helpful because otherwise we're basing it on social media a lot. Like our research is what we see, what comes to us, what we look through for wedding magazines, wedding industry, things which are helpful. Yes. But I mean, we have already talked about the fact that whatever algorithm you're on is the algorithm you're on. If you're not on the right one that other people are on and you're not seeing the same thing.
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Stacey
What's really cool about these, shows as well is they know I mean, we're people as well, just like when brides come to the shop and you have areas where you can take a selfie, or we talk about, when you see us and dress for us, we have a dress book. So you actually get to sign the book or sign the dress with a pen on a white wedding gown and sign your name.
00:10:17:25 - 00:10:43:06
Stacey
so everyone loves that. Well, it's the same. We're human too. We love doing that kind of stuff. So they were smart enough to have, like, booths everywhere or little areas to set up that would say, you know, in the national bridal market, or they'd have plants and a chair and everything is very cute as a setup, but everybody used it to do their social media bit or shtick and be like, we were here at the bridal market, which is great for them, great for all the vendors who are there as well.
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Meghan
Get the word out for everyone. I thought it was very cool too, because you took one of those pictures, but we took a lot of them. I think every couch that was set up for a selfie, Stacey was like, sit down. but you posted one of them one of the days and the market actually reposted it.
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Meghan
Yes. And I mean, this is a it's a fairly big deal. There were I don't want to say a million people in that building, but there might have been.
00:11:02:28 - 00:11:04:20
Stacey
Oh my gosh, there were a lot of people.
00:11:04:20 - 00:11:21:20
Meghan
So I mean, posting people's content is pretty impressive. Yes, that they are taking the time to do that while it's running. That's very true. Yeah. It's the feel of it was cool because like even the models, I don't think there were very few times where those selfie areas were not being used. But yeah.
00:11:21:20 - 00:11:37:21
Stacey
If it wasn't for us or like other, bridal boutiques, it was the models from the other, from the designers and the models to go over and take the pictures in front of it and do the same thing. They would use those as, you know, their Instagram photos, socials, photos of any kind. Yeah, it's.
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Meghan
Essentially like if you picture it, this does happen more than once a year. And and people go repeatedly when you own a wedding store or gala store. But essentially picture it as your wedding in a way. This one huge event that happens over a day or three days, depending on how long you stay there, there's selfie opportunities, there's a reason to be there.
00:11:56:03 - 00:12:01:28
Meghan
It's all wedding related. Everybody's coming together to sort of celebrate wedding. Yeah. Wedding fashion.
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Stacey
Definitely.
00:12:02:22 - 00:12:08:13
Meghan
That just came to my mind. Look at me. Thinking of thinking of similarities.
00:12:08:15 - 00:12:15:29
Stacey
We get to have weddings every day, every day of the year. For the last 27 years. You think we'd be bored of it by now?
00:12:16:04 - 00:12:33:07
Meghan
You know, I actually got this completely off topic. I got in an argument about that with Walter the other day. Because because he knows what we do. He knows there are wedding gowns in this store. Right. And that people wear those wedding gowns for their wedding. Okay. And then the other day, he randomly he's nine. He's known this his entire life, like 2 or 3 weeks ago.
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Meghan
He's sitting in the car and he goes, well, like, how many times could you actually like how many brides you actually have? Because it's not like everybody gets married. It's not like, what are there like. Like what? What did he say? His numbers were like something like, like ten people a year get married or something. So like, what do you do the rest of the time?
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Meghan
And I was like, oh, buddy.
00:12:50:21 - 00:12:52:17
Oh.
00:12:52:20 - 00:12:54:20
Stacey
I remember at the babes Yeah.
00:12:54:24 - 00:13:15:12
Meghan
No concept of. But I mean, I also still argue with him that he has no concept of like time or the relationship of numbers to each other. So yeah, he's not one to base it on. But no, even even in Ottawa, the wedding, like the amount of weddings that would happen in a wedding season, which is still summer, yeah, are huge every weekend.
00:13:15:12 - 00:13:17:17
Meghan
The amount of venues that we have in the Ottawa area.
00:13:17:24 - 00:13:36:06
Stacey
And it's not like we only have brides from Ottawa are brides are everywhere, Montreal, Toronto, the Saint Lawrence like down the seaway. And then we even go as far as like Europe. We have people fly in to come see us. So it's not like we just order brides now. It is. I guess it's when you're not in the industry you don't know, obviously.
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Stacey
So because everybody always says, oh, something about being in Carleton Place and can't place brides. I'm like, if we were only dealing with brides from Carleton Place, we would be bankrupt then.
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Meghan
Then yes, the numbers of brides would be very small, probably because our town is not large enough to hold any number of. You'd have to be like of the marrying age and. Yeah, but I'm not even remotely getting into the geographical pull we have with him. If he thinks there's ten weddings a year in the in the greater Ottawa area.
00:14:04:08 - 00:14:09:19
Meghan
And I'm like, well, we pull from these areas, then he's just gonna argue with me that we pull from those there. He doesn't know that we're a big deal. he learn
00:14:09:19 - 00:14:14:02
Stacey
One day. I don't think my guys know that. And they're 20.
00:14:14:03 - 00:14:15:16
Meghan
Never mind. Maybe they'll never.
00:14:15:16 - 00:14:17:15
Stacey
Know you just. Mom.
00:14:17:18 - 00:14:19:14
Meghan
That's it. That's fine. I'm okay with.
00:14:19:14 - 00:14:20:07
Stacey
That. Yep.
00:14:20:10 - 00:14:27:23
Meghan
I do enjoy going to the shows. And of course I do. We've done Chicago three times. We did Barcelona. I would love to go back to Barcelona.
00:14:27:23 - 00:14:29:23
Stacey
Yes, that's the plan. We need to go to New York.
00:14:29:23 - 00:14:40:25
Meghan
I would like to go to New York. Yep. Possibly next. Yep I do. Whereas in Chicago and I believe I mean we I'm in Atlanta or Vegas or any of the others, I believe they're set up the same where it's one building.
00:14:41:03 - 00:14:41:17
Stacey
I would assume.
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Meghan
So I do know that New York is not.
00:14:43:13 - 00:14:47:07
Stacey
Oh, you have to skip hop all over the place. Different to the boutiques. Okay.
00:14:47:12 - 00:14:55:27
Meghan
Learn different. Be really cool. And it is cool in the sense that we always try to combine these with seeing things for our own personal gain as well. Okay, if we're traveling somewhere we like.
00:14:55:27 - 00:14:58:29
Stacey
I want to see that. Yeah. Let me see some things while we're here. Yeah.
00:14:59:02 - 00:15:01:08
Meghan
So, I mean, at least we'll see New York when we go.
00:15:01:10 - 00:15:02:16
Stacey
that be cool
00:15:02:19 - 00:15:03:12
Meghan
It is on my list.
00:15:03:14 - 00:15:04:24
Stacey
All right. Atlanta would be great.
00:15:04:24 - 00:15:08:12
Meghan
Do you want to see Atlanta? Yeah, I've been to the airport in Atlanta.
00:15:08:14 - 00:15:09:21
Stacey
I think so have I actually.
00:15:09:21 - 00:15:10:06
Meghan
Oh I think we were.
00:15:10:06 - 00:15:20:13
Stacey
Together where we know was with Logan. I think really because I had I, I didn't tell him we had to do to stop. We had to hit Toronto and then Atlanta and then to the next stop. And it was not I.
00:15:20:13 - 00:15:21:11
Meghan
Think I remember that, yeah.
00:15:21:11 - 00:15:22:26
Stacey
He was real unhappy with me.
00:15:22:26 - 00:15:24:04
Stacey
Yeah.
00:15:24:07 - 00:15:25:21
Meghan
I think I do remember that seen
00:15:25:21 - 00:15:27:21
Stacey
A lot of airports in all airports. Yeah.
00:15:27:28 - 00:15:29:09
Meghan
Okay. So New York next.
00:15:29:10 - 00:15:30:06
Stacey
Okay. Deal.
00:15:30:07 - 00:15:58:21
Meghan
It's hard as the business purpose. I mean combining the two. So we want to do this for fun because we do love what we do, but we want to enjoy life outside of what we do as well. I would love to see New York. I haven't seen it yet. The buildings in Chicago were beautiful. Yes, the architecture is incredibly incredible, but combining the two like we were new to Barcelona, we'd only done that the one time, and we were we were still somewhat new to buying dresses at that time, but I do feel like we didn't manage Barcelona well.
00:15:58:21 - 00:15:59:23
Stacey
No we didn't.
00:15:59:25 - 00:16:01:17
Meghan
We didn't manage our time well either.
00:16:01:19 - 00:16:20:12
Stacey
I think it's almost like five days as well, is it not? I'm pretty sure it's longer. Like I think, Chicago's only like three days. I feel like Barcelona was longer, but we only took three days or something to do it, whereas we took the full three days in Chicago, and that was almost not enough. But we made some big changes as well when we were there.
00:16:20:12 - 00:16:24:23
Stacey
So that's another thing that doesn't help on top when you're looking at what designs and you know.
00:16:24:23 - 00:16:30:04
Meghan
It's not just the same old, same old, it's making new decisions. Yeah. And making them as a team. Because that was the point.
00:16:30:07 - 00:16:41:12
Stacey
Yes, exactly. So where I mean, we're also training the, the, our managers to be able to go do this where we don't have to be there. I mean, we'll, we'll probably always tag along or just show up to one of the days.
00:16:41:12 - 00:16:44:21
Meghan
I mean, we did joke about that if we go to New York or Barcelona in and next, we're just going for the fun day
00:16:44:25 - 00:16:45:09
Stacey
It you guys.
00:16:45:09 - 00:16:58:25
Meghan
Can go buy the dresses and travel, but I mean, it feeds back exactly into that point if we're not prepared. We weren't prepared for Barcelona, but we also get carried away with the fact that we want to have our own fun as well. We want we were in Barcelona.
00:16:59:01 - 00:17:03:19
Stacey
Where can you imagine? I just went and I did my stuff and then I laughed. I would be so upset.
00:17:03:19 - 00:17:18:27
Meghan
I did my work trip and I didn't see anything else. So I mean, we were very particular about seeing the other things. So probably. Did we waste a lot of time seeing things for fun? Yes. Could we have spent more time at the market? Absolutely. Yeah. Next time we'll have to do a longer a week. A week in Barcelona.
00:17:18:28 - 00:17:21:17
Stacey
How long will we last time? We're not a week where we are.
00:17:21:17 - 00:17:23:04
Meghan
We had that industry night too.
00:17:23:10 - 00:17:42:26
Stacey
Yeah. That was so cool. That was me. Yeah. I don't think anybody's going to top that industry night. That was wild. So they put on an industry night that I don't think we were outside in some courtyard type thing, but it was enormous. And there was some guy cooking quail eggs, and they had these crazy orders everywhere they were serving.
00:17:42:26 - 00:17:45:03
Stacey
I want to say probably champagne.
00:17:45:05 - 00:17:45:27
Meghan
I'm sure there was.
00:17:46:02 - 00:18:01:28
Stacey
There was a ton, like wine. There was everything. But you had to go through this sort of big Chateau style type thing that was already gated. And then you went through another gate to get to the courtyard. It was just very opulent. They did a really good job of putting it together, and everyone was very dressed extremely well.
00:18:01:28 - 00:18:20:22
Stacey
And then after that we went to the fashion show, which was in almost like a cellar, like we had to go downstairs and it was a bit sketchy because everything's dark, everything's really dark and like dimly lit. Right? But there's, I mean, thousands of people. So you go down to the cellar type thing, then it opens up and it's this huge rounded ceiling.
00:18:20:24 - 00:18:34:29
Stacey
And then they had the catwalk down one of the middles, and that's we all sat in rows and just watched these girls. It was crazy. Like it was so crazy, was so neat. And we were all in this underground stone thing. Oh my gosh, it was so cool. Nobody has topped that one yet.
00:18:35:01 - 00:18:52:05
Meghan
Nobody has topped that. And I would have to say, though, I do think that might be a part of the European show that I'm not positive the ones in the States have. I do know the bridal fashion week, the one that we would be going to in New York. Yeah, it is labeled Bridal Fashion Week. So there are catwalks, there are runways.
00:18:52:05 - 00:19:00:02
Meghan
But again, we've never been. So I mean we'll find it when we go. But I feel like they're not to the same size because it's each designer.
00:19:00:02 - 00:19:00:22
Stacey
Right.
00:19:00:22 - 00:19:04:22
Meghan
On their own in their own area. Right. And it would also depend on which designers you're looking at.
00:19:04:22 - 00:19:05:12
Stacey
Yeah. Good point.
00:19:05:12 - 00:19:07:25
Meghan
So Rosa Claire was based in Barcelona right.
00:19:07:25 - 00:19:12:21
Stacey
And they had yes, they have the ability to know the people and they know the places and that kind of thing. Yeah. So of course.
00:19:12:26 - 00:19:21:00
Meghan
Great. Absolutely phenomenal. So next time we go to one of these we have to pick the right location like the right show so that we can do something spectacular like that. Again.
00:19:21:04 - 00:19:22:06
Stacey
Good deal deal.
00:19:22:06 - 00:19:24:23
Meghan
Deal. So what are our takeaways.
00:19:24:26 - 00:19:28:00
Stacey
I'm not traveling enough. We're not traveling enough
00:19:28:00 - 00:19:30:25
Meghan
I feel like the answer is supposed to be be prepared.
00:19:30:29 - 00:19:36:03
Stacey
Well we have right. Sorry. And I feel like going to book a flight. Is that what that was?
00:19:36:05 - 00:19:39:16
Meghan
We're going to Barcelona. No, that was not the point.
00:19:39:18 - 00:19:56:10
Stacey
takeaways Yeah. as many days as possible that you can get at whatever show you're going to, don't rush it, don't rush it, and don't rush to buy when you're there either, because I know a lot, of course, a lot of them are like, they'll give you incentives to buy if you there, but it's a big deal because whatever, if you actually bring in the wrong products into your store, they'll sit.
00:19:56:10 - 00:19:59:03
Stacey
And then it it's a loss. Being in your store taking up space.
00:19:59:03 - 00:20:10:28
Meghan
Is a loss to the money that you spent on them, and a loss to the space that they're taking up because they could have something there that would be worthwhile. Yep. Yeah. So like back to your points of knowing. Know your brand and know your bride. Know what you need. But yes, don't get carried away. The.
00:20:10:29 - 00:20:13:14
Stacey
Absolutely because it is easy to.
00:20:13:14 - 00:20:14:03
Meghan
Extremely.
00:20:14:04 - 00:20:28:26
Stacey
Like if you think about if you don't own a broader boutique you don't own anything, whatever. Like you as a person. If you went in somewhere and you could be like, I get to buy from this designer seven dresses and you go to the next and I going to buy seven more dresses, like it's easy to get carried away.
00:20:28:26 - 00:20:41:00
Stacey
We still do it sometimes and we have to be like, no, no, no, no, no no, no, I don't need that. No, no, we don't need that one. We need to pare down. Like, do we really need that? But it is. It's still easy to get carried away with the dresses because they're pretty they're really pretty Absolutely agree.
00:20:41:01 - 00:20:41:15
Stacey
Yeah.
00:20:41:17 - 00:20:44:21
Meghan
There's a reason it's hard for brides to choose one dress. Yeah. We have to do this.
00:20:44:21 - 00:20:46:18
Stacey
multiple times a year, 50 a year.
00:20:46:18 - 00:21:00:24
Meghan
You know I want to know of our listeners. What are the other similarities. Like we were discussing a very particular bridal market because that's our industry. Correct. To one of our industries. It's at the moment our largest.
00:21:00:24 - 00:21:02:06
Stacey
Yeah.
00:21:02:09 - 00:21:12:12
Meghan
what have you done that is similar? I know there are other industries that do these kinds of things or trade shows or those like, I know there are a lot of businesses that go to trade shows and we've never done those.
00:21:12:12 - 00:21:13:04
Stacey
No. True.
00:21:13:06 - 00:21:31:19
Meghan
Let me know what the similarities or the differences are. Are there other areas where you get carried away or where you are expected to purchase things on the spot? Because to me that is trying to get you to make that decision where you could think about it a little bit. That's why we took three days. Yeah. Because we came back and thought about our business.
00:21:31:22 - 00:21:43:06
Meghan
So let me know the similarities or the differences between what you do in your industry and your takeaways from that in comparison to what we've experienced. Love it and thank you for listening.
00:21:43:11 - 00:21:44:10
Stacey
She took away my line.
00:21:44:11 - 00:21:46:01
Meghan
Go ahead Stacey.
00:21:46:04 - 00:21:50:19
Stacey
It's fine. You said it already. Thanks for listening everybody.